Three Schools. One Guided Implementation Programme.
Build practical skills across AI, content creation and performance advertising, then connect them into one complete digital growth system.
Apply the system to grow your business, strengthen your career portfolio or deliver valuable work for clients through 30 focused modules and six live Saturday implementation labs.
School of Applied AISchool of Content & Creative ProductionSchool of Performance Advertising
The Praxis three-school advantage
AI helps you research and execute faster. Content turns insight into messages and creative assets. Advertising puts those assets in front of the right people and measures what happens next. Remove one school and the system becomes weaker.
School One
Use AI to investigate markets, engineer stronger offers and build practical agents, websites and business automations.
School Two
Turn customer intelligence into persuasive messaging, branded graphics, campaign imagery and conversion-focused short videos.
School Three
Build the funnel, multi-platform campaigns, email marketing, CRM and measurement system that turns attention into measurable opportunities.
The central outcome
Connect all three schools into one practical operating system that moves from customer insight to content, acquisition, follow-up and measurable improvement.
Why the usual course is not enough
Great advertising cannot rescue weak content. More content cannot solve poor distribution. AI without judgement only helps you produce the wrong things faster. Praxis connects the three capabilities into one practical system.
Understand how customer insight becomes content, how content powers campaigns and how data improves the next decision.
Create an AI workflow, content engine, landing page, paid campaign and follow-up system as connected project work.
Finish with a capstone that demonstrates strategy, production, advertising and measurable implementation.
One programme, flexible application
Everyone follows the same curriculum and live classes. During the capstone stage, you decide whether to apply your work to a business, a professional portfolio or a client service. You do not need to make a permanent choice before the training begins.
Use the system to attract customers and improve marketing for your product, service or organisation.
Turn your practical work into evidence that demonstrates modern marketing, content and AI capability.
Use the system to define, demonstrate and deliver a valuable marketing or content service.
The weekly rhythm
Complete one focused module each day. Every module contains 3–8 short lessons followed by a practical task.
Use the project template and rubric to submit one coherent build instead of five disconnected exercises.
Join physically or online for a demonstration, guided build, selected project reviews, troubleshooting and live Q&A.
AI as a practical advantage
You will learn where AI genuinely improves research, content production, campaign development and automation, and where human judgement, fact checking, originality and customer understanding must take the lead.
Inside the three schools
Each school has a distinct purpose, ten focused modules and two guided Saturday labs. Open any week to explore its five daily modules, practical outcome and implementation session.
School One · Weeks 1–2
Purpose: Use AI for research, thinking, productivity, workflow improvement and automation, not as a substitute for content-production skills.
Build a practical AI operating system, uncover what customers will pay for and turn market evidence into a stronger offer.
Move from using AI for individual tasks to building complete systems that can research, create, execute and follow up with minimal supervision.
School Two · Weeks 3–4
Purpose: Turn customer insight into persuasive messages, branded designs and effective media people can understand and act on.
Turn customer intelligence into messaging, persuasive copy and a repeatable content system designed to attract attention and generate action.
Turn Week 3’s strategy and copy into professional graphics, product imagery and short-form videos ready for organic distribution and paid advertising.
School Three · Weeks 5–6
Purpose: Distribute content, generate and manage leads, improve conversion and measure business results.
Turn the offer, messaging and creative assets from previous weeks into a complete acquisition funnel with Meta, Google, YouTube and email marketing connected.
Strengthen the acquisition system with competitive search strategy, lead management, accurate measurement, campaign diagnosis and a responsible scaling plan.
Six Saturdays of guided implementation
Join physically in Lagos or participate live online every Saturday from 10:00 a.m. to 2:00 p.m. Each session is a working lab designed to turn the week’s lessons into a completed practical deliverable.
Watch the facilitator build, configure or improve the week’s system while explaining the decisions behind each step.
Follow the process and apply it directly to your business, professional portfolio or client project.
Review selected participant work, correct common mistakes and resolve practical or technical problems.
Get answers, confirm the weekly deliverable and understand what must be completed before the next stage.
Built-in learning accountability
This is not a course where you open a few videos and automatically receive a certificate. Our custom Praxis learning portal helps you and the training team see what you have learned, implemented and completed throughout the programme.
Inside your Praxis portal
Complete at least 80% of the relevant lessons and demonstrate an understanding of the core concepts.
Submit the required school builds and show that you can apply what you have learned to practical work.
Receive your certificate and school credentials only after meeting the published completion, project and assessment requirements.
Learn it. Implement it. Prove it. Earn your certification.
What you will leave with
Complete practical work across the three schools, then bring everything together in one assessed capstone.
Primary Praxis certificate
Awarded after you complete the required modules, school builds and integrated capstone across Applied AI, Content & Creative Production, and Performance Advertising.
Three earned school credentials
Market intelligence, prompt systems, AI agents, rapid website deployment and responsible automation.
Strategy, copy, graphics, short video and campaign-ready assets.
Conversion funnels, Meta, Google and YouTube campaigns, email marketing, CRM, revenue tracking and optimisation.
Proof over promises
Your final project is designed around the outcome you select. Apply the work to your business, turn it into professional portfolio evidence or package it as a client-ready service.
One connected submission each week.
See what is complete and what comes next.
Know what good work requires.
One primary certificate plus three school credentials.
Choose your learning experience
Both options follow the same curriculum, assignments and completion standards. Choose the learning experience that works best for you.
Join Saturday classes live from anywhere and participate through the online moderator.
Attend the Saturday implementation classes in Lagos for in-room participation and networking.
The Praxis creative advantage
Praxis Built Its Reputation Through Practical Film Training. Now We Bring That Same Hands-on Standard to Content, Marketing and AI.
Why learn with Praxis?
Praxis has built its reputation through practical film, cinematography and creative-media training. This accelerator brings that same learn-by-doing approach to digital marketing, content creation and applied AI.
That creative foundation matters. Effective marketing requires more than knowing which buttons to click. It requires strong ideas, clear stories, persuasive visuals and content people want to watch. You will learn to connect those skills with strategy, advertising, funnels, automation and measurable digital growth.
Learn through the combined perspective of marketing practitioners, content creators, campaign specialists and AI workflow professionals, not the personality of a single facilitator.
Verified student feedback
Real feedback from past students about the training experience, practical learning and support they received.
Past digital marketing student
“The training was Power-packed, rich in content, practical, engaging, educative, interactive and impactful.
I learnt more in this digital marketing training than all I have learnt in all the digital marketing training classes I attended in the past.”
Public Google Review
Past digital marketing student
“Just finish my digital marketing and I can say praxis is the best. After completing my cinematography course with them in 2023, I decided to go for digital marketing course in 2024. It was 3weeks of extensive and in-depth training. With support and mentorship even after the training, you can never go wrong with Praxis Studios. Amazing staff and tutors 😊👏😘.”
Public Google Review
Past digital marketing student
“Praxis is a well branded digital academy with sound lecturers, and is well equipped with a good conducive learning environment. I am proud to be part of the learning.
Thanks 👍”
Public Google Review
A quick fit check
We want participants who will use the training, not simply buy access and disappear. Read this before you register.
Please be honest
You are a strong fit
Register with confidence
If your plans change for any reason before the programme begins, request a full refund of the amount you paid. No complicated explanation required.
Instead of buying separate AI, content creation and advertising courses, enter all three schools and learn how to connect them into work that can create business, career or client value.
Before you register
THREE SCHOOLS. ONE DECISION.
Complete six connected builds and leave with one practical system you can apply to a business, professional portfolio or client service.
One enrolment gives you access to all three schools.
Join All Three Schools