Let's show you how we leverage Artificial Intelligence to Run and Automate Marketing campaigns that have brought in Millions in sales to our company and our clients.
If you've ever run a Facebook, Instagram, Google, Youtube Paid Ads, and you feel like you've not gotten a hold on the potential of the platforms, chances are... your setup is incorrect.
Step by Step, we want to show you a simplified process to Leads, Conversion and Sales using the best advertising networks available to Nigerians.
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FULL COURSE CURRICULUM
Digital Marketing Fundamentals
Learn to navigate the digital media ecosystem. This session provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured.
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DIGITAL LITERACY & MINDSET
How the internet works, the benefits and the oppotunities open to us as digitally savvy minds. Deploying a winning mindset and networking with likeminds in the industry.
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DIGITAL MARKETING FOUNDATIONS
A walkthrough of Digital Marketing industry and the terminologies you should familiarize yourself with as a digital marketer in Nigeria.
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CUSTOMER AVATAR
How to create a customer avatar and profile your ideal customer. This is an important part of marketing, advertising and business in general.
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STAGES OF AUDIENCE
Understand the verious statges of audience and how to use them to your digital marketing advantage.
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DEVELOPING A DIGITAL MARKETING STRATEGY
Step by Step process of creating a Digital Marketing Strategy to market any Brand or Company. You'll also get to see the Digital marketing strategies we've use to market some companies in Africa.
Facebook & Instagram Ads
In this session we will teach you step by step, how to run a profitable Facebook and Instagram Ads campaign, you will get hands-on processes on the different Facebook Ads objective and how to use them to drive sales, conversion and leads. You will see a live case study of using Facebook and Instagram ads to make sales.
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INTRODUCTION TO DIGITAL ADVERTISING
A complete breakdown of Pay Per Click Advertising with Facebook(PPC). How it works, the core drivers and future expectations.
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META BUSINESS MANAGER
Complete breakdown of the features available in Facebook Business Manager. How to Create Your First Facebook/Instagram Ads campaign using the Facebook BUSINESS MANAGER
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ADS OBJECTIVES
Understand every Facebook Ads Objectives available and the BEST objective for every marketing strategy developed.
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CAMPAIGN, ADSET & ADS
3 Levels building successful facebook and instagram ads campaign for 2023 and beyond.
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AD CREATIVE & COPY
How to write, structure and deploy Facebook Marketing Campaigns that will bring result even if you've never sold anything before.
FACEBOOK ADS PIXELS (ADVANCE)
Retargeting is the most important aspect of Facebook/Instagram Ads as most people will never make a buying decision same day, would you rather loss or keep stalking them with your ads at a cheaper rate? This session will cover hands-on everything about Pixels, Retargeting and Remarketing.
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RETARGETING PIXELS
How to Install & Configure Facebook Ads Base PIXELS the right way (Step by Step) + How to install your event PIXELS.
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CONVERSTION ADS
Step by Step guide on how to Create a Facebook CONVERSION Ads Campaigns - Beginner to Advanced level. How to Force Facebook to promote your offer aggressively using a secret conversion event.
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CUSTOM & LOOKALIKE AUDIENCES
Target Website Visitors, Facebook fans, Instagram followers or Email Subscribers using Custom Audiences.
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ECOMMERCE CATALOG ADS
Build Ecommerce ads campaign using a Catalog Ads Pixels to showcase interest based ads to site visits. Master secret of successful ecommerce giants like Jumia & Jiji.
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WHATSAPP BRIDGE
How to use Bridge Page to get Massive Request on WhatsApp Business when running a Whatsapp message conversion ads.
WordPress – Blog & Websites
In this session, we’ll show you the fastest way to Setup your WordPress website, blog and funnels. You'll discover tools and plugins to easily design jawdropping websites without writing any line of code. You'll learn how to design a fully functional website within 24hrs
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WEBSITE FUNDAMENTALS
Understanding how a website works and it's effect on modern businesses of our age.
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DOMAIN & HOSTING
How to setup your domain name (.com, .com.ng or .ng) and how to get a Hosting Server for your domain name.
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WORDPRESS (BLOG)
Understanding Content Manager Systems, Create blogs and content platforms using wordress and premium wordpress plugins.
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WORDPRESS (WEBSITE & ECOMMERCE)
How to design your first fully functional website using Wordpress (Step by Step).
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WEBSITE MANAGEMENT & SECURITY
Wordpress management, troubleshooting and How to install SSL Security certificate on your website to avoid hackers.
Sales Page & Funnels
There has been alot controversies between a website and a funnel. In this session you'll learn how to use Sales Funnels to have people begging you for your product/service. You'll learn the step by step process of selling, using sales funnels and landing pages.
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SALES FUNNELS
Fundamentals of Selling with Funnels - The Why. The 5 step sales funnel structure. How to Plan your funnel sales process
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PAYMENT GATEWAY INTEGRATION
How to integrate Payment Processors like Flutterwave, Paystack, Interswitch, GTPay, Paypal, Stripe on your Sales Page to receive payment
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MARKETING AUTOMATIONS
How to connect your Funnel to marketing tools Like Mailchimp, Aweber, AmazonSES etc. so you can trigger automations based on customer behavior.
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ECOMMERCE CATALOG ADS
Build Ecommerce ads campaign using a Catalog Ads Pixels to showcase interest based ads to site visits. Master secret of successful ecommerce giants like Jumia & Jiji.
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WHATSAPP BRIDGE
How to use Bridge Page to get Massive Request on WhatsApp Business when running a Whatsapp message conversion ads.
EMAIL MARKETING & AUTOMATION
In this session, you'll learn one of the most powerful marketing technique - Email Marketing. This Email Marketing and Funnel session emphasizes on advanced marketing strategies using emails and funnels in creating effective advertisements to promote a product or service, to request business, solicit sales, build loyalty, trust and create brand awareness.
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EMAIL MARKETING STRATEGY
learn how to plan, create and implement an effective email marketing strategy.
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EMAIL COPY WRITING
How to write super engaging email content that your subscribers will love to read and engage.
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EMAIL AUTORESPONDER SYSTEM
Setup your email autoresponder system to do the automated marketing for you while you sleep using Mailchimp, Aweber, Getresponse (Step by Step)
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LANDING & OPTIN PAGE
Easily Connect landing/optin page to your email marketing system to collect leads.
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BUILDING SUBSCRIBERS
Strategies to build a list of highly engaging subscribers using Funnels, email marketing & automations.
Google & Youtube Ads
You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this session, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality.
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GOOGLE ADVERTISING NETWORK
Fundamentals of Selling with Funnels - The Why. The 5 step sales funnel structure. How to Plan your funnel sales process
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GOOGLE SEARCH ADS
How to integrate Payment Processors like Flutterwave, Paystack, Interswitch, GTPay, Paypal, Stripe on your Sales Page to receive payment
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GOOGLE DISPLAY ADS
How to connect your Funnel to marketing tools Like Mailchimp, Aweber, AmazonSES etc. so you can trigger automations based on customer behavior.
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YOUTUBE ADS
Build Ecommerce ads campaign using a Catalog Ads Pixels to showcase interest based ads to site visits. Master secret of successful ecommerce giants like Jumia & Jiji.
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KEYWORD RESEARCH
How to use Bridge Page to get Massive Request on WhatsApp Business when running a Whatsapp message conversion ads.
Google & Youtube Ads (Advance)
Google takes the lead when it comes to getting super targeted leads and conversion... but how do you make sure you don't get burnt in the process. In this session, we will take you through the advance methods of crushing your ads and squeezing maximum conversion & sales off google.
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GOOGLE TRACKING PIXEL
What are tracking pixels and A step by step walkthrough of Google Tracking Pixel Installation and Configuration.
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REMARKETING SETUP
Google Remarketing Setup. The 6 Steps process of syncing Google Ads & Facebook Ads with your offer. (This can increase your conversion by 200%)
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AB SPLIT TEST
How to split test your campaigns using AB Split test method and how to determine the winning ads campaign.
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LANDING & OPTIN PAGE
Easily Connect landing/optin page to your email marketing system to collect leads.
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BUILDING SUBSCRIBERS
Strategies to build a list of highly engaging subscribers using Funnels, email marketing & automations.
FREE DOMAIN & HOSTING
Marketing is a game of visibilty. To get maximum visibility there are things you need to put in place. Your Domain & Hosting is the starting point for that.
As our Digital Marketing training Student in Lagos, you'll get a Domain and Hosting to kickstart your sales journey. Your journey as a Digital Marketer starts from your Domain & Hosting.
We are partnering with A Web Hosting company to make this possible. You cannot get this anywhere else.
CANVA PREMIUM (1yr)
One of the most popular design tools among designers is Canva. You may already be familiar with Canva if you work in the fields of digital marketing and digital design, or if you own a business. It is a drag-and-drop tool that makes it simple to create virtually any type of visual material.
The premium edition of Canva, called Canva pro, offers more features and infinite space for images and other content. Additionally, you will have unique access to a large number of no-cost images, graphics, and templates.
Get Canva Pro for Free thanks to our Canva for team package. When you register for our digital marketing training in Lagos.
GRAMMARLY PREMIUM (1yr)
You can write clearly, firmly, and error-free in all of your apps thanks to the Grammarly Keyboard and proofreader. You can improve your writing, from emails to social media posts, with the help of advanced features like the synonyms tool, which also helps you expand your vocabulary and spell-check phrases.
With the help of your personal writing helper, grammar checker, and editor, you can edit and correct your grammar, spelling, punctuation, and more.
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NEXT SESSION BEGINS SOON
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